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Company / Careers / Online Marketing Manager

Online Marketing Manager

Mainz, Germany

Edmund Optics® (EO) is a leading producer of optics, imaging, and photonics products for R&D, electronics, semiconductor, pharmaceutical and biomedical markets around the globe.

For supporting our efforts within the European Market, Edmund Optics is looking for a

Online Marketing Manager

The Online Marketing Manager (Junior Level) will be dealing with all online and digital marketing tools and its deployment in the European market. With the empowerment to lead projects, the Online Marketing Manager will support developing strategies and tactics to strengthen Edmund Optics’ recognition in the market and to grow sales by owning marketing campaigns from its development through execution. While working closely with Sales & Marketing in Europe and the US headquarters, spoken English is a must, a second European language of high interest. Also activities to support adjacent Marketing tools are part of the role. The Online Marketing Manager will be joining a team aiming for strong growth, so there will be room for taking initiative and ownership to influence and sculpt the actual role and department.

Your tasks & duties:

  • Creation and execution of strategies driving online traffic to the website and campaigns strengthening the brand awareness and product recognition of the company
  • Developing, management and execution of digital marketing campaigns involving all different online channels (Emailing, Email-Automation, Social Media, Online Shop, etc.)
  • Success control through tracking statistics such as conversion rate and adopting strategies and campaigns accordingly
  • Creation and care of an optimized website reflecting SEO needs in multiple languages and utilizing all available techniques including also paid search and SEM and appropriate content
  • Cooperation and coordination of external partners supporting optimizing EO’s online presence
  • Supportive activities such as coordination of translations, key word development, creation of campaign content, website maintenance, etc. to realize an optimized online presence
  • Evaluation of customer research, market conditions, competitor data
  • Review of new technologies and regional trends to keep the company at the forefront of developments in digital marketing

Your profile:

  • Degree in business, communications or a related field with strong academic records
  • Understanding and interest in the field of engineering or science (physics, optics)
  • Appr. 3 years of experience in the Online Marketing field managing Email Marketing, Social Media, SEO or Affiliate programs
  • Passion to interact with people in a tech environment and feel comfortable to lead projects and advise partners across offices, countries, languages and continents
  • Strong understanding of current online marketing concepts, strategy and best practices and Up-to-date with the latest trends and best practices in online marketing & measurement
  • Fluent in German and English, additional languages (e.g. French, Spanish) are a plus
  • Positive working attitude, high self-motivation, excellent communication, interpersonal and intercultural skills
  • PC Skills: experience with / affinity to programs like Microsoft Office, Microsoft Dynamics, Marketo, Adobe Photoshop, HTML

We offer a versatile, challenging and self-dependent position at competitive conditions within our dynamic and successful corporation and operating in a growing and future-proof industry. You will have the opportunity to work with highly motivated and open minded people, self-driven and with a great team spirit and can expect a high level of responsibility and strong impact in an entrepreneurial environment. Workplace will be in Mainz. The position is should be filled asap.

If you are interested, please address your complete application including your salary expectation to:

Edmund Optics GmbH, Isaac-Fulda-Allee 5, 55124 Mainz, Germany

Contact Information

Agnes Hübscher

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